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Last updated: February 2026
Smile Hold ("we", "our", "us") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you use our website and services.
We collect: name, email, phone number, shipping address, payment details (processed securely by Stripe), dental impressions/scans for product manufacturing, and usage data (cookies, analytics).
Your data is used to: process and fulfil orders, manufacture custom dental products, communicate order updates, provide customer support, improve our services, and send marketing (with consent).
We share data only with: Stripe (payment processing), Royal Mail/DPD (shipping), our dental laboratory partners (manufacturing), and Clerk (authentication). We never sell your data.
You have the right to: access, rectify, erase, restrict processing, data portability, and object to processing of your personal data. Contact us at hello@smilehold.co.uk to exercise these rights.
We retain order data for 7 years for legal compliance. Dental impression data is retained for 2 years to facilitate reorders. Account data is deleted upon request.
We use essential cookies for site functionality, analytics cookies (with consent) to improve our service, and authentication cookies via Clerk.
For privacy-related queries, contact our Data Protection Officer at hello@smilehold.co.uk.